“Macy’s at Herald Square in New York, made famous by its Thanksgiving Day Parade and the movie "Miracle on 34th Street," always has a spectacular set of display windows for the Christmas season. This year they have partnered with 3DFusion (New York, NY) to include a 132-inch autostereoscopic 3D display [3D video wall] in one of these windows.
Like most digital signage applications of 3D, glasses-free was a must since it would be difficult or impossible to distribute the 100’s of thousands of pairs of glasses that would be needed for a glasses-based 3D display. A lot of people look at the Macy’s windows between when they were unveiled on November 11th and when they will be gone in January.
According to Stephen Blumenthal, president of 3DFusion, shortly after Christmas last year 3DFusion invited Macy’s executives to their offices on Wall Street to see their large-screen, tiled autostereoscopic display technology. They must have liked what they saw because by May there was a project underway to produce a 3D window as part of the 2011 Macy’s holiday windows project."
..."The content was, of course, produced by Macy’s as 2D content. It was a 90-second loop of a spaceship on a star field. Presumably delivering wishes to children, since the windows all had a Make-a-Wish Foundation theme. The content was converted to autostereoscopic 3D by 3DFusion, using their proprietary plug-ins to Autodesk’s 3D Studio Max. Special plug-ins were developed for this project and Blumenthal said the software people at 3DFusion worked 24/7 for a while to get this software to work right..."
Matt Brennesholtz, Display Daily
Photo by Astrid Stawiarz/Getty Images North America